Do you wonder how it works and what matters most in ? Search engine optimization SEO is a process of improving positions in organic non-paid search results in search engines. The higher the website is, the more people see it. The history of SEO dates back to the 90s when the search engines emerged for the first time.
If you want to learn SEO, you should be ready for a lot of creative, technical and analytical work. There are many techniques with different goals, however, the main point will remain the same — to be among the highest results in organic searches.
Your website has to be filled with quality and well-optimized content tailored to the needs of your audience. And of course, it has to be good enough to be linked from other websites. Search engines such as Google, Bing, Yahoo! Can we identify these algorithms? Yes and no. Google uses more than ranking factors. Though we know many of them: quality content, backlinks, or technical things such as site speed, there are many of them kept as a secret. To understand what SEO is all about, imagine a bowl of soup.
There are three important aspects:. The search engines are used by internet users when they are searching for something. Higher rankings mean higher traffic. If the traffic is engaged, it will bring conversions. To sum it up, if you plan to succeed with your website, you need to do SEO. Some aspects are more complicated, but very often, the SEO success stands on common sense and a few best practices.
Even the basic changes can make a huge difference in how search engines see your website. On top of that, you can attend various courses, classes or webinars. Do you want to learn from the best in the field? Doing On-page on-site SEO means optimizing your website to affect the organic search results. We deal with them in the 3rd chapter.
A Complete Guide to SEO: What You Need to Know in
Off-page off-site SEO covers all activities you can do to improve the website SEO authority through getting backlinks from other websites. There are many ways to get them:. Black hats vs. Opinions on both SEO approaches tend to differ.
How to Get Started in SEO
Black hat SEO is a set of unethical practices to improve rankings of a website in the search engine results page. They are designed to affect search engines while not taking human factor into consideration. Black hat SEO can get you to the top of the SERP in a short time, however, search engines will most probably penalize and ban the website sooner or later. White hat SEO is a set of ethical techniques sticking to the guidelines and rules. The basic parts of white hat SEO are:. White hat SEO is a long-term strategy oriented to improve the user experience.
Generally speaking, being a good guy in the world of SEO is considered the proper direction. Crawling or spidering means scanning the website, its sections, content, keywords, headings, hyperlinks, images by thousands of small bots. Any data that can be found on the website is crawled. Crawlers detect all hypertext links on a website that point to other websites. Then they parse those pages for new links over and over again.
Bots crawl the whole internet regularly to update the data. Once the website is crawled, the indexing takes place. It usually takes some time for a website to be indexed. Pro tip: You can check what pages of your website have already been indexed by using this search operator: site:domain. Results are critical for both developers and users. Once the internet user submits a search query, the search engine digs into the index and pulls out matching results. Companies running search engines Google, Microsoft, Yahoo!
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Nonetheless, many ranking factors are well-known. Most of these factors are proven, but some are just speculations or even myths. On top of that, some are more important than others. Cyrus Sheppard from Zyppy made a nice list of Google ranking factors. One of the most important factors, the backlink profile is based on the number and quality of backlinks leading to a website. Each backlink is basically an analogy of an academic citation. Quick tip: Check the domain authority of your or any other website to find its strengths and weaknesses.
To recap: The main point of SEO is to be friendly both to users and search engines. But if the user interaction is poor, your positions can suffer. The interactions with search engines have evolved over the years.
However, the principle remains the same:. In the charts below, you can see which search engines people use the most. Find out more about the most popular search engines and their history. They represent an intent to search for a particular brand or website.
Joomla SEO - The definitive guide to dominate Top #1 Google with your Joomla site
Based on our case study where we analyzed 1,6 billion keywords, brands such as YouTube, Facebook and Google reach the highest search volumes along with other navigational search queries. These are submitted when users are searching for information. This type is an intention to make a transaction. It usually comes with a product name Nike Airmax or category sneakers. There are many blog posts on how to target a particular search query.
Informational search queries can quickly transform to transactional by opening a new app or giving an option to make a purchase. Or, is it? The thing is that the internet grows every single day. When new websites and changes are indexed by a search engine, the organic results may change. Another very important factor is Google algorithm which changes all the time. Minor tweaks may not cause anything at all, but a major algorithm update can end up as an earthquake. Pro tip: Subscribe to our SERP volatility tracker to stay updated if there are any algorithm changes.
In the chart below, you can see the importance of the highest rankings in Google depending on their organic click-through rate CTR distribution for May based on data by Advanced Web Ranking.
A Comprehensive Guide To SEO For Your Law Firm
Why should you care about them? Rich snippets influence the behavior of users when they see the SERP. In other words, the generic organic search results may have and in many cases, they do have lower click-through rates CTR. The good thing is that there are ways to spot and analyze the impact of these enhanced results. Just type in the keyword, select the location and device type.
This tool will show you the search results and SERP features if there are any.
It estimates the impact on a scale from 0 to 5. To find out more, click on the feature.
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Search engine algorithms have come a long way and become more sophisticated from the times when content, titles and descriptions stuffed with keywords were enough to achieve high rankings in search results. One of the biggest improvements of search engines is that they consider the human factor, in other words, the user engagement. Meta tags are a part of the HTML code. The most important are meta titles and meta descriptions. For detailed information, make sure to read the definitions and advanced optimization tips in our SEOpedia both for title tags and meta descriptions.
Therefore, they are still very important for SEO. There are many tools and plugins e. Yoast for WordPress analyzing your content in terms of focus keyword usage in meta title, meta description, headings, overall keyword density, alt image attributes and others. Make sure that you consider both technical points of view and user experience when creating meta tags. Do you plan to write about a topic that people search for? Are you sure your point of view is different, unique?
Can you offer a new added value to the topic? Is your timing right?